Dannon has introduced its newest range of non-GMO yogurts. The company plans to make all of its products non-GMO in the near future. In fact, Dannon is working closely with Green America to ensure a steady supply of non-GMO raw materials.
Dannon plans to cultivate a new supply of non-GMO feeds for its cows by buying estimated 80,000 acres of U.S. farmland.
According to Alisa Gravitz, president and CEO of Green America., “The scale at which Dannon is working is impressively large and we are pleased to be able to assist them to find the right partners to work with.”
Dannon introduced its first Non-GMO Project verified yogurts Monday, including select Dannon and Danimals products. This is the company’s first step toward fulfilling the promise it made last year regarding the labeling and removal of GMOs from its yogurts by 2018.
“We hear that consumers increasingly want to know what’s in the products they buy and how they’re made,” says Sergio Fuster, President of DanoneWave’s yogurt team. “By working closely with organizations like the Non-GMO Project, we’re offering consumers more food choices that match their preferences.”
The Non-GMO Project Verified products include single-serve, multi-packs, and 32-ounce containers of Strawberry, Strawberry Banana, Vanilla, and Peach whole milk yogurts; quarts of full fat, lowfat, and nonfat Plain yogurt; and multipacks of Danimals smoothies in a variety of flavors including Strawberry, Strawberry Banana, Strawberry Kiwi, Cotton Candy, Raspberry, and Orange Cream.
The company eventually plans to procure the verification for all products from the Dannon, Oikos, and Danimals brand families.
Image courtesy of: Vin Browne